24 Aug 2009 0:55
I’ve got my doubts about whether the “KFC Double Down” is a hoax or for real. If it were real, wouldn’t someone have uploaded a photo of it to Flickr other than the photo in the news? And as far as I can tell, there’s only one source of all the reporting. One picture of the menu, one picture of the food, and one video of a commercial. Ain’t no one gone to Omaha to check it out? [The Consumerist, Treehugger, Orlando Sentinel, etc.]
Whether the Double Down is real or not, this is a good occasion to point something out:
“Associated Content” is not a real news organization.
A commenter to one blog let readers know the Double Down was real, because the “real” media had reported it (Associated Content, that is). No. AC only sorta looks like real news. Its contributors are all freelancers, and while some of them do a reasonable job of summarizing the web, others don’t or they just make stuff up. It’s like reading bad college papers (which is different from reading bad journalism). Unfortunately, Google News seems to have been hoodwinked into treating them like a real news organization. Watch out for them.
The Double Down, on the other hand – yeah, I’d try one, hold the sauce please.
Update (August 24, 2009): Rene Lynch of Daily Dish, a Los Angeles Times blog, writes, “We lobbed a call to a media representative,” and that “[the] sandwich does indeed exist.” I’m beginning to believe this thing exists, despite Lynch’s odd prose. It would have been simple to write “A KFC media representative confirmed that the sandwich does exist.” Unless of course Daily Dish only lobbed a call, but didn’t communicate with the media rep, or if the media rep had no connection with KFC. Daily Dish reports that the sandwich is being tested in Providence, Rhode Island, and Omaha. I’m driving to Boston this weekend, and I’m on the fence as to whether it’s worth swinging by Providence on the way back.